Canada is brimming with talent. The cinematic gems made in our own backyard, which garner over 100 awards worldwide each year, clearly demonstrate the quality of our filmmakers and the very real interest they generate.
First and foremost, Telefilm Canada is a team of some 200 enthusiasts of Canadian cinema. Dedicated to the cultural, commercial, and industrial success of Canada’s audiovisual industry, Telefilm, through its various funding and promotion programs, supports dynamic companies and creative talent here at home and around the world.
In an increasingly competitive environment for consumer time and money, Telefilm has made creating demand for Canadian screen-based content one its top priorities. Telefilm’s driving goal has always been to share and stimulate desire for Canadian productions – both in Canada and around the world, and on every platform from the big screens to those just being invented.
Inspired by Talent. Viewed Everywhere. Our strategic plan for the next four years defines six priorities for the organization:
- Industry recognition: promoting the value of Canadian content
- Marketing practices: encouraging innovation to reach audiences
- Market intelligence: deciding with meaningful metrics
- Industry funding: diversifying sources
- Ecosystem of companies: delivering together
- Organizational excellence: performing in a changing environment
Telefilm will continue to implement promotional initiatives so that Canadian cinema and talent receive the recognition they deserve on the Canadian and international scene. As an industry partner in numerous festivals and markets, Telefilm showcases creative filmmakers and their products in order to generate foreign financing and sales abroad.
Since 1976, Telefilm has also managed coproduction agreements on behalf of the Canadian government. At present, Canadian producers may create joint works with their counterparts in more than 50 countries. Between 2009 and 2014, 367 co-productions (130 films and 237 TV programs) were produced, with a total average annual budget of $498 million and an average Canadian share of $246 million. Telefilm also administers the programs of the Canada Media Fund.